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Writer's pictureAnthony Flores

The BE CLEAR™ Approach: Writing Offer Letters that Work




Do you experience higher than normal turnover with new hires?

The answer may be self-inflicted and staring you in the face…


Let’s talk about why the first mistake may be in the offer letter.


When drafting an offer letter, clarity is paramount.


A well-crafted offer letter not only sets the stage for a successful onboarding but also minimizes the risk of misalignment and turnover. 


Unfortunately, many managers fall into the trap of providing rushed or incomplete information, leading to confusion and dissatisfaction among new hires. Hey, we’ve all been there!


Now, while some organizations may have different layers of their offer letter, to ensure your offer letters are dialed in and transparent with the basics for success, follow this easy acronym to BE CLEAR™: Benefits, Compensation, Location, Expectations, Availability, and Reporting To.




Benefits: Highlight What Sets Your Company Apart

The marketplace is super competitive, we all know that, and candidates are seeking more than just a salary.


One of the most critical sections of an offer letter is the benefits package. 


According to a study by Glassdoor, 57% of job seekers list benefits and perks among their top considerations before accepting a job. 


Be specific about what you offer—health insurance, retirement plans, paid time off, wellness programs, and any other perks that make your company unique. 


Oh, and don’t forget about ongoing education. Many candidates are looking for a career they can grow with, so being able to showcase how you provide this training and growth is critical.


By clearly outlining these benefits, you demonstrate your company’s commitment to employee well-being, job satisfaction, and their future.




Compensation: State the Numbers Clearly

Compensation is often the most anticipated part of the offer letter. 


Despite this, many offer letters are vague or incomplete when it comes to salary and other financial incentives. 


To avoid confusion, state the base salary, any bonuses, commissions, and potential raises. 


Be transparent about the payment schedule and any deductions. 


A report by Payscale indicates that 66% of employees want more transparency from their employers regarding pay. 


Clear communication about compensation helps manage expectations and fosters trust.




Location: Specify Where the Work Happens

With the rise of remote and hybrid work models, it’s essential to clarify the work location. 


Will the role be entirely remote, in-office, or a combination of both?


Are there going to be multiple locations involved with the line of work, or a portion of the training immersion?


If relocation is required, provide details about relocation assistance. 


Clear communication about the work location prevents future disputes and ensures the candidate knows exactly what is expected. 


A survey by Buffer found that 99% of employees want to work remotely at least some of the time for the rest of their careers, highlighting the importance of clarity in this area.




Expectations: Define the Role and Responsibilities

Here’s where a large part of the miscommunication happens.


According to a Gallup poll, only 50% of employees know what is expected of them at work. This is a recipe for disaster!


I’m sure we’ve all had experiences of employees not performing their job duties as expected, only to hear that they were unaware of certain responsibilities. There is either a misalignment in communication, ongoing performance coaching, or both!


Clearly define the new hire’s role and responsibilities. 


Vague or broad job descriptions can lead to role confusion and job dissatisfaction, often resulting in increased turnover. 


Be specific about daily tasks, project involvement, performance metrics, and any other relevant details. 


Setting clear expectations from the start ensures that the new hire understands their role and can hit the ground running.




Availability: Outline Working Hours and Start Date

Clarify the expected working hours and the official start date. 


Is the role full-time or part-time? 


Are there specific hours the employee needs to be available? 


Including this information helps the new hire plan accordingly and sets a precedent for work-life balance. 


A report by the International Labour Organization found that excessive working hours can lead to burnout, making it crucial to set clear boundaries from the beginning.




Reporting To: Identify the Chain of Command

Identify who the new hire will report to and any relevant team structures. 


Knowing who they will work closely with helps the new employee understand their place within the organization. It also provides a point of contact for any questions or concerns. 


According to a study by the Society for Human Resource Management (SHRM), 60% of employees said that relationships with their direct supervisors significantly impact their job satisfaction. 


Clear reporting lines are essential for a smooth transition and effective communication.



Conclusion


The importance of clarity in an offer letter cannot be overstated. 


Miscommunication and ambiguity can lead to misalignment, frustration, and ultimately turnover. 


A study by the Work Institute found that 22% of turnover happens within the first 45 days of employment, often due to unmet expectations. 


With the BE CLEAR™ framework, you ensure that your offer letters are comprehensive, transparent, and effective.


By focusing on Benefits, Compensation, Location, Expectations, Availability, and Reporting To, you provide new hires with all the information they need to start their journey with confidence and enthusiasm. 


Remember, a clear offer letter not only attracts top talent but also sets the foundation for long-term employee satisfaction and retention!


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